A new era for our company as we introduce our new name and brand identity — Anterior.
- positioned at or towards the front
- coming ahead in time
We are thrilled to announce our new name and brand, marking a significant milestone in our mission to transform healthcare administration with the power of AI.
Why the change? We wanted a name that best captured who we aspire to be as a company. Anterior has a duality of definition: in a clinical setting it means positioned at the front, but also signifies coming ahead in time. This reflects our aim to help payer organizations be the first to position themselves at the new frontier of healthcare technology.
To craft our new identity, we partnered with the talented team at Smith & Diction. We aimed for an identity that feels powerful and enduring — leaning heavily into the bold typography of the Swiss Style and combining it with bright visuals and a hint of acid for strong contrast. Our logo, a lowercase "a" with strong geometric shapes and unexpected angles, symbolizes forward progress and agility. This design reflects our commitment to enabling our customers to move faster and more accurately, serving millions of lives with confidence.
We are excited to embark on this new chapter as Anterior, as we reinforce our dedication to transforming healthcare administration. Thank you for your continued support as we journey forward together.